If you regularly watch broadcast TV, you've likely seen the war between internet service providers over speed. FiOS, from Verizon, will claim the fastest speeds, while Xfinity from Comcast, will claim the "fastest in home WiFi" (whatever that means). However, if you listen to the lobbyists these companies hire, the internet doesn't need to be any faster in the US, and consumers don't want or need it.
Do you remember being asked about this? Because I certainly don't. In fact, offering people faster internet is a bit like offering them free money. No one would say no to it. Do these cable companies really think they can pul the wool over the eyes of the FCC? Maybe with enough money they can.